Launching new accounting company Pixiu Financial

Challenge:

Pixiu Financial, a budding accounting firm, embarked on its business journey in December 2023. The endeavor posed a multi-faceted challenge: orchestrating various simultaneous changes. This encompassed designing brand identity, crafting offers, creating and implementing a website, setting up advertising accounts, and establishing social media communication channels.

Solution:

The comprehensive solution involved seamless coordination of marketing activities through the "CMO as a service" offering, spanning a minimum of 6 months. The project outlined several pivotal tasks: devising branding strategies (including name and logo creation), launching the website based on SEO analysis, sculpting social media and PR communication plans (entailing account setup, publication schedules, graphic and animation material creation), configuring and implementing analytical tools (GA4, GTM, Meta, Linkedin, GSC), culminating in crafting a long-term marketing strategy incorporating biddable media. The ultimate goal was to steer the strategy towards lead generation initiatives.

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Results (first 2 months of collaboration):

• Branding blueprint for the brand

• Fully operational website

• Implemented analytical tools

• Active social media channel (LinkedIn)